Brief summary Tribe targeting replaces traditional demographic targeting by focusing on beliefs, motivations and digital cultures rather than age or gender. Thanks to AI, brands can identify communities with shared interests, achieving deep relevance....
AI in real estate: how to accelerate sales without losing the human connection
A couple of years ago, a well-known PropTech agency decided to take innovation to the extreme: they automated 100% of their sales process. They implemented hyper-realistic chatbots, ultra-high-definition virtual reality tours and dynamic pricing algorithms.....
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